Committal
John was the youngest child of the late Uno Alvar Jokinen and Rachel Porthan Jokinen. He was preceded in death by his sister, Joan Jokinen Tate, and his brother, Robert Jokinen.
Johns family roots were deeply Finnish. His grandfather emigrated first from Finland to the United States, followed by his grandmother, who courageously navigated Ellis Island alone with her childrenspeaking no English and armed only with perseverance. This spirit of grit and determination, known in Finnish as Sisu, became a defining thread through Johns life.
Johns grandparents later settled in Ely, Minnesota, where his parents grew up before relocating to DeLand, Florida to raise their own family. There, John thrived in both academics and athleticsstarting in Little League and culminating in a senior-year State Championship in baseball. He graduated as Salutatorian from DeLand High School in 1961 and was later inducted into the DeLand High School Sports Hall of Fame, where his children and grandchildren cheered him on.
John went on to attend the University of Florida, graduating in 1965. A proud Gator for life, he served as president of Beta Theta Pi Fraternity during his junior and senior years. He rarely missed watching the Gators play and especially enjoyed celebrating their most recent NCAA mens basketball national championship. During his final illness, Johns family made sure he was never without his beloved Gator socks and pajamas. He also remained a lifelong fan of the Brooklyn Dodgers and Atlanta Braves.
Growing up along the banks of the St. Johns River in DeLand, John developed an early fascination with Cypress wood as he watched massive trees float downstream to be processed at the mills his father managed. That childhood experience sparked a passion that would guide his distinguished career in fine furnituremost notably as co-founder of E.J. Victor.
After college, John joined Simmons Company as a sales representative. His first territory was in Albany, Georgia, where he met Huntie Hall, a high school teacher. They married in 1967. After 12 years with Simmons, John joined Henredon Furniture in Morganton, NC, in 1979. He credited his mentor, Henredon president William E. Smith, for shaping his knowledge of the furniture industry.
As the industry changed in the late 1980s and early 1990s, John made the bold decision to start a new company. In 1989, John, Edward W. Phifer, III, and Joseph B. Manderson co-founded E.J.Victor, with instrumental support from George D. Johnson, Jr., Stewart Johnson and Dan Breeden. They persuasively recruited retired Henredon executive M.C. Talley, who selected equipment and personnel and provided trusted advice. Johns leadership, vision and perseverance were pivotal to E.J. Victor becoming one of the premier furniture manufacturers in the United States. The company reflected Johns principles of integrity, fairness, and a deep appreciation for customer relationships and the dedicated employees.
John was a faithful member of Grace Episcopal Church, where he served on the Vestry, as a lay reader, and as chairman of the Stewardship Campaign. He also served on the Grace Hospital Board and was the first Chairman of the Grace Healthcare Foundation.
He enjoyed hunting in the Carolinas and South Georgia, and cherished the days fishing with his grandchildren at Pawleys Island, South Carolina.
John was an encourager and mentornot just to future furniture leaders, but to young athletes and aspiring professionals. He was a role model to his children and grandchildren, who lovingly called him Big John. He lived with humility and grace, never seeking attention and always inspiring those around him.
Johns journeyfrom the banks of the St. Johns River to the foothills of Western North Carolinawas marked by 58 remarkable years in the furniture industry. His legacy of Sisu, generosity, and strength will continue to live on in the hearts of all who knew him.
John is survived by his devoted wife of 57 years, Huntie Hall Jokinen; his daughter, Jeanne Jokinen Bradshaw (Michael); his son, John Hunter Jokinen (Meg); and his grandchildren: Hall, Smith, Hayden, and Cooper Bradshaw, and Thomas and Robert Jokinen. He is also survived by his sister, Joyce Jokinen Sims (Dave); sister-in-law, Mimi Langley Conner (Frank); and nine nieces and nephews.
The family expresses deep gratitude to Dr. Jennifer Atlas (Levine Cancer Institute, Charlotte), Dr. Greg Jones (UNC Health Blue Ridge), Dr. Keith Smith (Burke Primary Care), the Amorem Hospice Team, and Johns compassionate caregivers: Denise, Martha, Grace, and Tiffany.
A memorial service will be held at 2 p.m., Thursday, July 17, 2025 at Grace Episcopal Church, 303 South King Street, Morganton, with a reception to follow.
In lieu of flowers, memorial donations may be made to Grace Episcopal Church Endowment, 303 South King Street, Morganton, NC 28655 or Amorem Hospice, 902 Kirkwood Street, Lenoir, NC 28645.
Sossoman Funeral Home and Crematory Center is assisting the family with the arrangements.
Visitation
July 17, 2025
3 p.m. - 4 p.m.
Grace Episcopal Church
Service
July 17, 2025
2 p.m.
Grace Episcopal Church
Committal
N/A
Tribute Wall
Leave a tribute for John Victor Jokinen.
You were one of the Best - Never allowed us to make an excuse.
What a beautiful tribute. I remember him so fondly, even though it was a short time. He stepped in to dance the father daughter dance at cotillion when my father couldn’t make it. I’m sure I stepped on his shoes and he just kept on moving with such grace and confidence. Your family is held so close to my heart. Thinking about you as you move forward. He was a hero!
My condolences to all family, I had the pleasure of meeting Jon, Joe and Ed when they came to the store I was General Manager of Porters of Racine and meeting with my boss Bob Waters. This is when we were introduced to the group that set a high precedent of what they were embarking on and how well it was received in the furniture industry.May Jon Rest In Peace at the hand of our Lord. He was definitely one of the leaders in our field.
I am so sorry to hear about John's passing. I have many fond memories of the summer I worked at EJ Victor. He was such a kind person. My thoughts and prayers are with your family.
John was always a positive force, accompanied by his trademark smile. He carved his own path and brought others along to share in his progress. His passing leaves a hole in my heart.
I’m praying for your family to be wrapped in God’s comfort and peace. Sending much love and hugs. 🙏❤️
Didn’t know Mr Jokinen well but he was always nice to us neighborhood kids even though probably we were up to no good ha - my condolences to Huntie John Jr and Jeannie - Sisu huh that’s cool actually I’ll adopt that as a to live by type principle - I bought a Sisu tee shirt in Me Jokinen’s honor - nice man RIP
I came to know Mr. Jokinen through his service at Grace Hospital, what is now UNC Health Blue Ridge. His professionalism, commitment to our hospital and his kindness stand out as I remember him. I am very sorry to hear of his passing.
My heart was saddened upon hearing of Big John’s passing. I true leader in our industry whose innovation of creating EJ Victor was a genius leap for High Point and our luxury brand. My prayers go out to my friend John Hunter and his mom and family! I’m a Proud member of our EJ Victor Family! John McCarthy EJ Victor Midwest-California-Hawai’i Rep